Getting Started With Google Ads

Getting Started With Google Ads

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We're residing in unprecedented times, with many different of us practically limited to our homes due to the coronavirus pandemic. As a small business operator you may no longer be able to operate your small business at this time. However, the enforced social isolation actually gives you the time for other useful activities that could result in your small business returning stronger than before following your pandemic has ended. One such activity could be to look at other method of promoting your company online, and in particular through the use of google ads ai management.



What are Google Ads?

The basic thought of Google Ads is the fact that when someone types a search term into Google, seeking a certain product or service, numerous ads are triggered. The resulting ads will demonstrate either for the top or the bottom with the resulting Search Engine Results Page (SERP). A click on the ad takes the potential customer to some page of your respective website known as the landing page, the purpose of which is usually to convert the lead you've just acquired into a real customer.

Google determines which ads showing and in which positions around the SERP based on many factors. These include the cost you are willing to pay for your ad to be displayed for each and every particular keyword. This is called the bid price since you are bidding against the competition in order to achieve the desired position about the SERP.

The Google Ads Platform

Once you've created a Google account and signed to the Google Ads platform, it may seem rather daunting initially as numerous options and features can be purchased. The first step is usually to create a Campaign, then within that Campaign you should have Ad Groups, the Ads themselves and also the keywords you want to target.

The Campaign

Google Ads Campaigns in many cases are geographically targeted, particularly for local businesses servicing a specific geographical area. Within the campaign settings you'll define your target area, your maximum daily spend and a number of other important criteria.

Ad Groups

You might have one or more Ad Groups within a selected campaign, and within each Ad Group a number of Ads which each point out the same landing page. Within the Ad Group you define the bids for your keywords in this Ad Group although it may also be customised on the keyword level.

Ads

The ads themselves can take a number of different forms but an average text ad has a web page destination, three headlines and two lines of description. Not all the written text you define will necessarily have a look at in the ad as the exact format with the displayed ad is a Google's discretion.

The text of the ads should correlate closely with all the keywords inside Ad Group and one of the options provided is always to include the keyword text from the ad itself. Your purpose is to get the attention from the prospective customer so they really will want to click on your ad after typing their search phrase into Google.

Keywords

Keyword research is on the heart of Pay Per Click (PPC) advertising because keywords are what the prospective customer types into Google while using result that your ad is triggered. You may be in a position to think of numerous possible keywords relevant to your small business and you are free to incorporate practically as much keywords as you wish. Keywords might be one or two words long (these are known as short-tail keywords) or they might contain multiple words or short phrases, whereby they are called long-tail keywords. You should try and have a good mix of short and long-tail keywords. In general the short-tail keywords could be more competitive, producing a higher cost per click.

Landing pages

The one element of one's campaign this is not defined within the Google Ads platform itself is the landing page. This is the page in your website which is the destination when an advert is clicked. Content in this posting should correlate closely while using targeted keywords themselves and the text of the ad. The purpose of the landing page is the fact that the possibility would take whatever next step you might be after, by way of example to make a booking, to perform a form, or to call you. Ideally you will create a website landing page for each Ad Group, which clearly speaks to the customer's intent using the keyword they've entered.

Quality score

The prices you buy your clicks will change in real time and definately will depend on quality scores defined per keyword by Google. The calculation in the quality score is based for the relevance in the ad triggered by that keyword, the landing page experience for the prospective customer, and Google's estimate of how likely it is that your ad will be clicked.

Performance monitoring

It's important to monitor how your ads are performing regularly. Within the Google Ads platform you are going to be able see the exact text typed in by potential customers which has triggered your ads. You can utilize this information to develop out your keyword list with additional long-tail keywords. You also have negative keyword lists that happen to be lists of keywords which, when included in the customer's search, shouldn't trigger your ad.

You can also begin to see the positioning you've achieved to your ads for the SERP and you can use this data to find out whether you should adjust your bids to present your ads greater visibility. Of course you could possibly also find that your particular ads are regularly appearing inside top position which means that you could possibly be paying a lot of for those clicks. Through a technique of regular review and experimentation, it is possible to determine the best option bid for every keyword.

This is a top-level summary of the concepts and building blocks of the Google Ads platform. Hopefully it's been enough to demystify the thought and get you interested by learning more to ascertain whether this can be something you might want to incorporate in your digital marketing arsenal.